Iron Guides® is the most trusted & unbiased authority on used agriculture equipment values in North America.

Optimize Your Used Equipment Pricing with Iron Guides for Dealers

Iron Guides ® products have been used for over 50 years by dealers across North America to determine the actual market value of most brands of used agriculture equipment.

There have been imitation guides published over the years relying on advertised prices. However, Iron Guides uses actual sales transaction data adjusted for options, usage and condition validated daily by experienced industry analysts.

With Iron Guides, you get all the unbiased information needed to ensure your appraisal is accurate for calculating your sales or trade-in price on a tractor, combine, baler, forage harvester, mower conditioner, skid steer loader, sprayer, windrower or cotton picker.

Historically delivered on a quarterly basis, Iron Guides values are now available in multiple products and still evolving.

Provided for 7 regions in the United States and Canada

Calculated for most OEM brands, including: AGCO, Buhler Versatile, Case IH, Challenger, Fendt, John Deere, Kubota, Massey Ferguson, McCormick, New Holland and more...

Formatted for PC and Mac desktop computers, tablets, smart phones and also published in paperback books

Endorsed by the (NAEDA) North American Equipment Dealers Association

Tools That Strengthen Your Business

Residual Value Calculator

In the volatile agriculture market, nothing is more important than controlling your costs and accurately assessing your risk, whether it’s on lease origination, portfolio management, collateral value, strategic market development or economic stress limits. When one percent of residual value could mean nearly a billion dollars to the agriculture industry, you want to be confident that your residual values are the most market-reflective available.

For decades, Iron Guides products have been providing the most trusted & unbiased quarterly market values, using our industry leading data to drive profitability. Now, we are introducing these brand new tools to forecast the value of your equipment up to 48 months into the future:

  • Iron Guides® Residual Value eGuide™ for New Models
  • Iron Guides® Residual Value Calculator™ for Used Models with Dealer Inventory Analysis

Official Guide

The Iron Guides® Official Guide™ is the industry standard, providing dealers with the most robust valuation possible.

Iron Guides previously automated the first step of the process into electronic versions: Real-Time Iron Guides® and Real-Time Iron Guides® Mobile.

Now more than ever, there is a growing need for better tools and data to help with the management of the hundreds of millions of dollars in assets in the market. In response, Iron Guides is developing the next generation of web-based appraisal products: Official Guide, 5-Step Appraisal & Market Forecast.

These new products will completely automate the 5-step process of creating an accurate, un-biased appraisal using current or historical values. Without leaving the application, you can: determine a profitable trade-in, forecast future values, calculate floor plan and review comparable units in your market. It will also integrate with our sales automation software solution, IRON HQ for prospect tracking.

Iron Guides® 5-Step Appraisal Process:

STEP 1: Establish fair market value for the trade-in based on a reliable source of information.

STEP 2: Define the trade-in value of the unit to allow for reconditioning, delivery and profit margin.

STEP 3: If applicable, calculate the maximum floor plan value to measure the impact on cash flow.

STEP 4: Provide a list of comparable units for sale from local sources to support the fair market value established in step 1.

STEP 5: Consider who may be in the market for the unit you want to take in on trade.

How to Get Started

Send us your contact information using the form below, and we'll add you to our mailing list. An Iron Guides representative may contact you to assess your business needs. We appreciate your interest.

Integrated Iron Solutions Brands

  • Iron HQ Logo
  • Iron Search Logo

IRON HQ® is a cloud-based sales automation system powered by NetSuite®, for Equipment Dealers and Precision Ag Service Providers. It offers an enterprise-wide view of customer activity, equipment data and sales pipeline.

  • Lead management
  • Sales & customer relationship management
  • Inventory management

IRON SEARCH® is the online equipment marketplace where Equipment Dealers and Owners can advertise their inventory to millions of prospective buyers across North America.

  • Unlimited listings of agriculture and construction equipment
  • Eligible for OEM co-op or national program discounts
  • Upload photos and detailed specs to your listings
  • Easy Integration with Residual Value Calculator™ for Inventory Analysis
  • Social Media integration with Facebook & Twitter
  • Includes a currency exchange calculator
  • Features agriculture and machine news by AgWeb